Creative Director/Strategist (2011-present)

Since 2011, Christine has built a career as an esteemed creative director and strategist, with a passion for mission-driven work. She has developed award-winning creative concepts, storytelling campaigns, strategic digital marketing plans, and designs for mission-driven clients such as the American Cancer Society, AMAZE.org, American Academy of Pediatrics, American Heart Association, CDC Injury Center, Center for Parent and Teen Communication, Heifer International, Making Caring Common, Muscular Dystrophy Association, and more.

She helps organizations articulate their unique value proposition and offerings with a humanized, story-driven lens, and brings expert-level project management skills, creative thinking, attention to detail, and diplomacy to the table.

Christine delights in coming up with out-of-the-box ideas—like producing hundreds of goats and llamas on sticks and sending them to digital creators to raise awareness about sustainable community agriculture and development—and seeing those ideas make a splash online.

Want to talk to Christine about she can help elevate your next project or campaign? Email her at christine@christinekoh.com.

Creative Talent Partner (2006-present)

Christine’s curiosity and passion for content has lead her to serve as a creative talent partner in a number of domains. She is expert at finding meaningful intersections with lighter content and making complex content relatable and digestible. Here is a sample of some of her favorite projects in different verticals:

Health

  • Traveled to Ethiopia as a member of the ONE Moms delegation to raise awareness about public health initiatives

  • Served as an ambassador for the American Heart Association’s Go Red For Women campaign, shooting video on site and participating in editorial and social promotion to raise awareness about women’s health issues

  • Worked with Tufts Medical Center to develop an ongoing editorial series spanning women, children, and general health issues

Parenting

  • Shot an editorial video series with Butcher Box to spark candid conversations about challenges and solutions around family mealtimes

  • Collaborated with ski resorts in Vermont and Maine to share about family-friendly ski accommodations to inspire families to ski together

  • Worked with the American Academy of Pediatrics + the CDC to raise awareness about adverse childhood experiences (ACEs)

  • Created editorial for, and participated in events around, financial planning and college savings for Fidelity/MEFA

  • Served on the #TalkEarly team for the Foundation For Advancing Alcohol Responsibility, creating regular editorial and shooting and producing video on fostering healthy communication with kids

Technology & Work

  • Crafted an editorial series, and participated in a challenge, with AT & T to motivate followers to stop distracted driving

  • Served as a Microsoft Office brand ambassador, participating in their Summit and sharing about Microsoft Office innovation for home and business

  • Developed editorial with Staples on their Staples for Students initiative and the introduction of Workbar productivity spaces at Staples

Fashion

  • Showcases her everyday and special event picks as a Rent The Runway curator

  • Served as host for a Marimekko fashion event and engaged a team of influencers to model spring fashions with their kids

  • Took over the Instagram account for the SIMON South Shore Plaza for two series on back-to-school fashion for moms and kids and holiday gifting

Home

  • Worked with Full Circle on a four-part series showcasing eco-friendly home cleaning and storage projects, woven into an existing evergreen life skills editorial/video series

  • Showcased Minted’s wall art and other paper goods through a curated editorial series

  • Created editorial and served as a Twitter co-host about the importance of everyday play for children for IKEA

Food

  • Worked with Stonyfield Farms to create a multi-part guest blog series focused on simple, healthy eating inspiration for busy families

  • Worked with Revolution Foods to share about lunch equity programs in Boston