Note to Advertisers: A Good Laugh Goes A Long Way

Boston
Written By Christine Koh

Day 30 of Gwen Bell's Best of 2009 Blog Challenge:"Ad. What advertisement made you think this year?" Though perhaps the Motrin ad debacle would be a better one to wax philosophical on, this Bruins ad is the one that truly stuck in my memory this year. It's a spectacular example of how a good laugh goes a long way. I don't even follow hockey but now here I am, posting about the Boston Bruins. The ad worked.

Christine Koh

Christine Koh is a music and brain neuroscientist turned Internet unicorn. She's the founder of Boston Mamas, co-author of Minimalist Parenting, co-host of the Edit Your Life podcast, creative director at Women Online, and designer/co-owner of Brave New World Designs. 

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