In case anyone doubts the ROI of attending Mom 2.0, here's what I have done since returning to my office on Monday, h/t'ing people who inspired me!
1️⃣ Wrote a mission statement uniting my brands
2️⃣ Identified 9 key business priorities for 2019-2010
3️⃣ Sent a couple of biz dev partnership emails
4️⃣ Developed a refined “less is more” analytics-based content strategy for Boston Mamas (h/t Robyn Downs)
6️⃣ - 9️⃣ Added affiliate links for recent fashion posts on IG + applied for new affiliate programs + added affiliate banners in posts that should have had them already + published an organically inspired jumpsuit post that was perfect for affiliate integration (h/t Jessica N. Turner)
1️⃣0️⃣ - 1️⃣5️⃣ Started Edit Your Life Show IG (h/t The Mom Hour) + created quote graphics + added and populated linktr.ee + signed up for and figured out how to create audiograms using Headliner (h/t Karen Walrond) + developed an Edit Your Life IG ed cal + got some podcast promo wheels turning
1️⃣6️⃣ Built a metrics tracker for my various websites + social properties with a plan for bi-weekly analysis
1️⃣9️⃣ Started brainstorming digital product ideas (h/t Valencia Morton)
2️⃣1️⃣ Purchased and sent gifts to a few friends to serve as loving reminders of the magic that happened during this trip.
I still need to go through all of my notes more deeply, peg things to my to-do list, and follow up with people I met at the conference (oh, and also, uh, UNPACK) but I’m feeling like these are some seriously badass first steps! Thank you Laura Harrison Mayes, Carrie Pacini + Mom 2.0 for creating an incredible hub for connection, growth, and love. And for inspiring us all to lead with kindness and generosity.