Everything I've built, I built from scratch.
I’m Christine Koh, a strategic advisor and the person colleagues started calling The Diplomat before I had a name for what I was doing.
Since leaving academia in 2006, I have built award-winning multimedia creative properties and advised mission-driven organizations of all sizes on how to land their story and build impactful campaigns.
Clients still find me the way they always have. Someone trusted me enough to send them.
MY STORY
TRUSTED BY
AARP
CDC
Harvard University
American Cancer Society
Planned Parenthood
Obama for America
Children's Hospital of Philadelphia
WBUR
AMAZE
American Academy of Pediatrics
American Heart Association
#GivingTuesday
Harvard University
Heifer International
Muscular Dystrophy Association
National Conference on Citizenship
Phillips Foundation
ZOE
AARP CDC Harvard University American Cancer Society Planned Parenthood Obama for America Children's Hospital of Philadelphia WBUR AMAZE American Academy of Pediatrics American Heart Association #GivingTuesday Harvard University Heifer International Muscular Dystrophy Association National Conference on Citizenship Phillips Foundation ZOE
The longer version
I've been on my own since I was 18, by necessity rather than choice.
I grew up in an affluent, mostly white suburb of Boston, in a Korean immigrant family that didn't fit the mold. My parents ran a convenience store in a tough neighborhood, 6am to 11pm, no days off. I was the sixth of seven. By age 8 I was taking public transit an hour on my own to get to the store. My grades were terrible, not for lack of intellect but because there was no room at home to think.
Wheaton College changed that. Within two years I was running the campus newspaper and had taken it from bimonthly to weekly. My freshman year spring my parents told me they were no longer able to support me. When I asked why, they said, "Well, Christine, you always seem to figure things out."
So that's what I did. I graduated magna cum laude, Phi Beta Kappa, and was part of Wheaton's first class of White House interns.
Then every Ph.D. program turned me down. I had no lab experience, so I went and got it, and earned a Master's at night while I worked full-time at Brandeis University. I applied again. That time everyone said yes. I funded the Ph.D. (Queen’s University) and the postdoc myself on NIH grants I won, one of them the first in my department's history. I completed my postdoctoral fellowship in auditory neurology at Mass. General, MIT, and Harvard Medical School.
I left academia in 2006 with no plan and fifteen years of practice at finding my own way.
Everything I have built since 2006, I have built from scratch. A media brand started at midnight with a baby on my hip. A book. Two podcasts. Two design businesses. Then creative director on campaigns for the American Cancer Society, Heifer International, and the CDC. Now I run my own practice.
Colleagues started calling me The Diplomat. Not because I smooth things over, but because I can walk into the hardest rooms, make space for what's actually happening, and build what comes after.
What I help organizations do
Figure out what’s broken and develop a plan to get unstuck.
Align the narrative so the leadership team tells the same story in every room.
Design communication strategies and campaigns that fit capacity.
How I work, and why it's different
I've done all levels of execution myself.
Twenty years of campaigns, content, design, and editorial systems means I can see quickly what your team can carry, and build a plan that fits. When the gap is skill rather than bandwidth, I train your people instead of doing it for them forever.
The brain science is structural, not decorative.
When I have a strong read on what will move an audience before I can prove it, that's a Ph.D. plus twenty years of watching what actually moves people. I have strong instincts and deep experience, not a communications degree.
I say the thing no one's saying.
Nothing good comes from ignoring the elephant in the room. I make space for the full reality of a tough situation, including the frustration and wasted budget, then tell you the truth directly and compassionately.
I know what it costs to be outside the room.
I've been the person who didn't obviously belong in nearly every room I've entered. I was one of few Asian families in a white suburb and on my own at 18. Mission-driven work isn't a positioning choice for me. It's an extension of who I am.
Ways to work with me
Diplomat Reset
A 90-engagement to diagnose and repair immediate fractures.
Fractional Diplomat
Ongoing advisory.
Diplomat Circle
A private cohort for senior comms leaders and chiefs of staff.
I also develop custom scopes depending on the specific, timely needs of an organization. If you have a challenge you are wrestling with, let’s chat.
The creative work
Alongside my strategic advisory work I write and podcast about creativity and intentional living. My brain is a constant content creation engine, which isn't a side hustle so much as how my thinking compounds.
Outside the office
My life is made richer every day thanks to my husband Jonathan, kids Laurel and Violet, and standard poodle James.
I'm a reader, a newer gardener obsessed with pollinator perennials, and a baker who finds meticulous joy in decorating fancy cakes. I no longer perform music, though I once did semi-professionally, and I follow women's figure skating and soccer with more enthusiasm than skill.
“Every time I open one of your emails and read them, I’m glad I did. There’s always something I needed to see, a suggestion that makes sense, an idea that feels inspired and somehow specifically personalized just for me." — Substack reader
Let's Talk
I work with a select number of mission-driven organizations each year. If you've been living with a communications problem the usual fixes haven't solved, or you want someone who thinks strategically and understands the full operational reality, I'd be glad to talk.
Or email me: christine@christinekoh.com