CREATIVE WORK

For twenty years I've built the brands, campaigns, and communities that turn an idea into something people act on.

What began as a midnight blog grew into a media brand, with a book, a podcast, and a community behind it.

Along the way I taught myself design and built a business from it, and turned a hunch about what people were feeling into campaigns that went viral before "influencer" was a word.

For twenty years, I've done one thing consistently: made people care, and moved them to act.

Let's talk →
Christine with glasses and long dark hair is writing in a notebook on a desk in an office or classroom setting, with various office supplies and devices visible in the background.

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the work

  • Edit Your Life didn't just win awards. Listeners come for a laugh and leave having cleared something off their plate…proof that the right conversation changes what people do, not just what they think.

  • Readers don't just read, they write back. "Wait, we can do it a different way?" It’s been twenty years of naming what people feel but can't say, from a parenting book being a part of CNN’s lifestyle writing team, to Washington Post op-eds that moved the conversation.

  • Posh Peacock started with a 30-day Illustrator trial and became a business people paid for. This is what "I can build it, not just brief it" looks like.

  • This organization wasn’t a blog, but a movement. It pioneered hyperlocal media, built a community that shifted how a city's parents lived, and grew into a book, a podcast, and a brand, with sixteen+ years of readers saying "this changed things for me."

  • Audiences don't leave with notes. They leave with things they do differently. From Netflix and NPR to the Massachusetts Conference for Women, the throughline is the same: I instill the capability for action.

What people say

2017 Podcast of the Year (Iris Award) · Apple Podcasts top-rated

  • "One episode and I was hooked. Like drinking a glass of water after being thirsty for a long time."

    — Edit Your Life listener

  • "Part of my life for over a decade. My week doesn't feel complete until I've heard the latest episode."

    — Edit Your Life listener

  • "Every time I read her posts, I'm grateful she's on the planet, sharing wisdom and creativity. Bravo."

    — Substack reader

  • "Practical tips, thoughtful guests, topics anyone can relate to. I recommend it to anyone who wants to learn and grow."

    — Edit Your Life listener

  • "I love her honesty about the reality of life right now — and her drive to make it a little better for everyone."

    — Substack reader

  • "High integrity and creativity — stories, advice, and insight into the things that matter most."

    — Substack reader

  • "Her content inspires me to be my best self, without overlooking the person I already am."

    — Substack reader

Let's Talk

I don't advise from theory. Every bit of the strategy I bring, I've built and proven myself.

If that's the range your work needs — let's talk.

let's talk

Or email me: christine@christinekoh.com

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Holding the Room

A monthly thought letter on communications under pressure.